Role: Web Designer Client: DigiMedia – A Full-Service Production Company Project Duration: 6 Weeks Platform: WordPress, Custom HTML/CSS, Javascript Tools Used: Figma

Overview:

DigiMedia, a dynamic production company specializing in video, photography, and media production, required a fresh and immersive website to showcase their portfolio, increase client engagement, and highlight their creative services. The goal was to craft a digital experience that matched their creative expertise while ensuring seamless navigation across devices.

Challenges:

The existing website lacked visual impact, did not fully showcase their portfolio’s depth, and was not optimized for mobile users.

DigiMedia wanted a bold, visually compelling design that reflected their creativity and expertise in high-quality production.

The website needed to host a variety of media formats (video and photography) while maintaining fast load times and performance.

Solution:

User-Centric Design: I designed an immersive website, prioritizing a sleek, high-impact visual experience. Large, dynamic imagery and video backgrounds were integrated to give users a sense of DigiMedia’s production quality right from the homepage.

Responsive & Intuitive UI: Ensured the website was fully responsive and optimized for all screen sizes, providing an equally compelling experience on mobile and desktop. The user interface (UI) was simplified for ease of navigation, with clear pathways for potential clients to explore services and portfolios.

Portfolio Showcase: Developed a robust portfolio section, categorized by project type (e.g., video, photography), with integrated media players for seamless video viewing and image galleries.

Performance Optimization: To maintain fast load times despite heavy media usage, I implemented media compression techniques and optimized scripts for speed and performance.

SEO & Speed: Structured the website for search engine optimization (SEO) to improve DigiMedia’s search visibility, and ensured quick loading speeds without compromising quality.

Results:

Improved Engagement: The new design led to a 35% increase in client inquiries through the website, with visitors spending more time exploring DigiMedia’s portfolio.

Faster Loading Times: Despite heavy media integration, load times improved by 25%, leading to a smoother user experience across devices.

Increased Mobile Traffic: Mobile users grew by 40%, thanks to a fully responsive and mobile-optimized design.

Brand Reinforcement: The sleek and dynamic website aligned DigiMedia’s online presence with their high-production values, enhancing their brand image.

Testimonial:

"We worked with Carlos Pessane on a website design and development project. His collaboration with his UX/UI and SEO skills helped our company DigiMedia to have greater visibility on the internet. We 100% recommend working with him.." – [Client José Rungo, DigiMedia