📅 Oct 2023 | Mental Health & Wellness | Flutter | Firebase | AI Integration | HealthTech

Reju is a mental wellness app designed to uplift users through AI-powered motivational messages, personalized coping strategies, daily rituals, and progress tracking. Built as a companion for emotional well-being, the app blends psychology-backed techniques with a calming user experience, making support accessible anytime.

We took a learning-centric UX approach focused on emotional ease and simplicity.

Soft color palette and minimal UI to reduce overwhelm

Bite-sized flows to avoid cognitive fatigue

Emoji-based inputs for quick logging

Personalized journeys to avoid one-size-fits-all

Calming animations and micro-interactions

Inclusive and accessible design patterns

The app feels more like a gentle companion than a digital tool, aligning with the user’s emotional rhythm.

To deliver a fast, beautiful, and scalable app experience across platforms, Flutter was the ideal choice. For personalized reflections and smart suggestions, AI integration was key to making Reju feel human and supportive.

Pixel-perfect design implementation

Smooth animations for a calming UX

Easy iteration and testing

Smart, contextual reflections for emotional processing

Personalized tone and suggestions

Adaptive to user mood and input

Made journaling feel dynamic, not robotic

AI Reflections: Smart prompts and conversation-style reflections powered by AI to help users self-express and process thoughts mindfully.

Mood Tracker: Daily mood logging with emojis, notes, and tags, helping users identify emotional patterns and triggers over time.

Motivational Feed: Bite-sized affirmations, quotes, and mental strength tips updated daily to inspire positivity and inner resilience.

Guided Rituals: Step-by-step rituals focused on gratitude, breathwork, journaling, and focus customized to user goals and needs.

Progress Insights: Weekly reports with mood trends, reflection summaries, and consistency streaks to motivate continued engagement.

Offline Accessibility: Users can access daily quotes and saved reflections even without an internet connection, ensuring 24/7 support.

Keeping AI reflections empathetic and non-triggering Workaround: Trained prompts with positive psychology filters and tested outputs for tone.

Preventing user fatigue with too many features Workaround: Created optional paths and guided entry flows based on user intention.

Offline access for rural users Workaround: Cached daily content and allowed saving reflections locally.

Syncing mood data across devices Workaround: Used Firebase with secure, real-time data storage and backup options.

Discovery & User ResearchConducted empathy mapping and competitor gap analysis.

Figma UI Finalization Crafted calming, minimal screens with visual therapy in mind.

Flutter Development Built modular, scalable components for easy enhancements.

AI Integration Added natural language-based reflection generator with adaptive prompts.

Testing & Feedback Loops In-app surveys and iterative design changes based on pilot group input.

Go-Live & User Adoption Successfully launched MVP and scaled with marketing campaigns.