Veridoshé is an upcoming lifestyle brand that’s launching its first zero-proof beverage, DOSHÉ. Unlike a traditional drink company, Veridoshé positions itself at the intersection of beverage, music, and culture, creating not just a product, but a movement.

The challenge was clear: design and develop a digital experience that could introduce DOSHÉ to the world, while also laying the foundation for a brand universe that connects beverages, music, and community. The client wanted the site to feel bold, premium, and forward-thinking — an experience that resonates with trendsetters, creators, and conscious consumers.

Launch-ready design: Build a website that could serve as the official launchpad for the beverage.

E-commerce functionality: Support Buy Now and Pre-order flows to generate immediate sales and hype.

Brand storytelling: Communicate Veridoshé’s values — clarity, truth, and cultural movement — through strong copy and immersive design.

Multi-dimensional brand identity: Seamlessly blend the beverage (DOSHÉ) with the cultural/music arm (FRĒQ).

Scalability: Ensure the site could grow with future drops, product expansions, and collaborations.

I designed and developed the website using Framer, ensuring maximum creative flexibility while keeping the site lightweight and scalable.

The finished website is a multi-purpose digital hub that:

Introduces DOSHÉ as the flagship beverage.

Builds anticipation for the launch with pre-order capabilities.

Expands the brand narrative into music and lifestyle culture through FRĒQ.

Encourages community growth with newsletter and engagement tools.

Creates a scalable digital foundation for Veridoshé’s future as they expand into fashion, events, and new product drops.

Zero-proof beverage launch page with strong copy and bold design.

Pre-order & commerce setup for launch-readiness.

Music integration allowing users to stream and purchase cultural drops.

Community-first design with emphasis on joining the movement.

Clean, scroll-rich layouts optimized for both desktop and mobile experiences.

By merging product storytelling with cultural engagement, the website does more than showcase a beverage — it defines Veridoshé as a lifestyle brand. The platform sets the stage for a successful product launch, drives early community sign-ups, and creates a memorable experience for first-time visitors.

With this project, I helped Veridoshé move beyond being “just a drink brand” to positioning themselves as a movement that people want to be part of.