LinkedIn Lead Generation & Outreach for an EdTech Company
Managed LinkedIn lead generation and outreach for Univeera, an EdTech platform focused on helping schools support students with their university pathways.
Objective
Build a targeted prospect pipeline by reaching relevant decision-makers within high schools across selected markets.
Strategy & Execution
Defined the target audience, focusing on high-school principals, school leadership, and university or career counselors working within high schools.
Used LinkedIn Sales Navigator to identify and manually qualify relevant prospects.
Built targeted prospect lists based on job titles, school relevance, and location.
Developed outreach messaging and follow-up sequences.
Managed LinkedIn campaigns through HeyReach.
Monitored campaign activity, responses, and prospect engagement.
Tools Used
LinkedIn Sales Navigator
HeyReach
Project Focus
The campaign prioritized relevant decision-makers and prospect quality rather than high-volume outreach.
0 likes ยท 2 views ยท Nov 7, 2026
Managed LinkedIn outreach and lead generation for an EdTech company, targeting qualified school decision-makers and building relevant prospect lists.
Timeline
Jul 16, 2026 - Aug 24, 2026
