For LumaAI, I developed a comprehensive brand identity that captures their forward-thinking approach and dedication to innovation. Starting with the logomark, I designed a symbol that’s both unique and versatile, embodying the brand’s cutting-edge technology. The color palette was carefully chosen to evoke clarity and sophistication, while also creating an inviting, modern feel that appeals to their audience. Typography selection was equally thoughtful, focusing on clean, elegant lines that convey professionalism and readability across various platforms. Each element—logomark, colors, and typography—works harmoniously to give LumaAI a cohesive visual presence that not only reflects their brand values but also enhances their overall impact in the AI space.