Weekly Email Newsletter Exerpts
Millie Valencia
The purpose of the McGill Psychology Students' Association (MPSA) weekly listserv is to act as an updated list of resources for undergraduate students in the Psychology Department. As the primary person responsible for creating and sending the listserv to over 2000 recipients, my main tasks were to:
Write a short, captivating subject-line and hook at the beginning of the email that added personality to each listserv. The hook also featured a funny GIF image or meme.
Compile descriptions and images of upcoming events and opportunities submitted by external sources who are looking to advertise to Psychology students
Preview of the "hook" section of the MPSA listserv
A Table of Contents with anchor links to events and opportunities features in the listserv.
More examples of hooks I've written for this email campaign
Subject-Line: You know what's scary? We're halfway through this sem 💀💀
Subject-Line: No-Sleep November 😴
Subject-Line: What did the hippocampus say when it retired?
Subject-Line: I'm Freudian slipping on the sidewalks ❄
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Posted Dec 19, 2022
Sample work from an email listserv sent weekly to university students with upcoming events, resources, and announcements.
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