Verified Saathi

Verified is a global communications movement powered by the United Nations in partnership with Purpose, that aims to end the COVID-19 pandemic by empowering people around the world with science-based information and countering misinformation.

The main challenge was to develop a website design that maintained a unique identity while aligning with the broader design system and brand guidelines established by the global brand.

The distinctive elements like the main brand colour, typography style and textures that set the brand apart were retained but incorporated differently into a new layout. The design leveraged the brand's established unique communication style aimed at Indian audience that had already garnered positive response on social media. By doing so the design was successful in creating a visual language that resonated with the local audience while still being recognisable as part of the global brand.

Creating a distinctive site that adheres to a design system offers significant benefits for expandability. Utilising the versatile and modular nature of a design system, we succeeded in crafting aesthetically pleasing and unified webpages that complement the brand's essence while ensuring uniformity throughout various platforms and devices.