A Bold Re-brand for a local Diner - Brand Identity

The Catfish rebranding redefines tradition with a vibrant palette of teal, yellow, and black, playful illustrations, and a sleek wordmark. Every detail, from packaging to signage, was crafted to create a fresh, modern, and approachable identity while honoring its legacy.

The idea was to create a brand identity that marries nostalgic charm with a bold, modern aesthetic.

The rebranding captures the spirit of the lake with a vibrant palette of teal, yellow, and black, while playful illustrations and a dynamic wordmark bring the brand to life.

Every detail, from takeaway packaging to quirky merch, has been thoughtfully crafted to honor Catfish’s roots while making it fresh, fun, and approachable.

Whether you’re grabbing a quick bite or settling in for a feast, the rebranding defines classic comfort meets bold, modern flavor.

Welcome to the new Catfish. It’s everything you loved, now with a splash of something new.