WineNot Brand — Visual Identity

WineNot Brand — Visual Identity & Branding

WINE NOT is a non-alcoholic wine brand created for a younger, modern audience looking for an alternative to traditional wine.

The identity combines a playful and expressive visual language with a clean, contemporary foundation. The project included the development of the brand identity, logo, typography, color palette, and a custom illustration system.

The illustrations were created as an important part of the brand’s personality, adding a more approachable and distinctive character to the identity. They were designed to work across different brand touchpoints while keeping the visual language consistent and recognizable.

The final identity brings together branding, illustration, and packaging to create a cohesive and memorable presence for a modern non-alcoholic wine brand.