Premium Skincare Brand Identity Design for LUNE

​LUNE - Premium Skincare Brand Identity 😊

The Objective: To create a clean, elegant, and minimalist brand identity for a premium skincare line focused on simple, effective ingredients.

My Approach: I chose a calming yet striking bright blue palette paired with sophisticated serif typography. The visual language was designed to cut through the noise of the crowded beauty industry, focusing on clarity and trust. I designed the brand presentation, including the 'About' story layouts and product feature showcases for their serums and creams, ensuring the aesthetic feels like "bottled moonlight."