This has been one of

This has been one of my most recent projects, spanning from approximately March to mid-April. The client requested a brand identity for their burger restaurant that would be both urban and elegant, while avoiding the clichés typical of today’s burger joints. I spent time sketching—creating up to 30 different versions of the logo, typography, background patterns, and imagery—until I arrived at a final result that captures an elegant, urban aesthetic without falling into cliché.