Idoru

Idoru was an avatar creation app, where users could create life-like avatars of themselves, providing a level of representation rarely seen in the gaming and digital world.

I worked with Idoru first in 2021 as a User & Brand Research Intern. My work focused on growing out an early-access list, conducting user interviews, creating personas, and forming initial brand partnership strategy.

In 2022, I returned as the sole product designer. I was involved in every step, from planning to final designs. Specifically, I mapped out the app's information architecture and designed each new interface and UI elements.

To view the entire project, take a look at my portfolio.