Embodyment by Susana | Meta Ads, Motion Design & Video Editing

A series of vertical video ads for Embodyment by Susana, a somatic movement app designed to help people reconnect with their bodies through therapeutic movement.

The goal was to translate the app’s philosophy into engaging, visually cohesive creatives for Meta Ads, combining video editing, motion graphics, branding design, sound design, and AI-integrated app mockups to showcase the product in a compelling, platform-native format.

Working across Adobe After Effects, Premiere Pro, and Figma, I developed the visual flow of each ad, carefully balancing pacing, transitions, sound effects, and music to create an engaging viewing experience. From animated typography and motion graphics to app screen integrations and realistic device mockups, every element was designed to communicate the brand’s value while keeping the app experience at the center of the story.

The creative process involved following Embodyment by Susana’s branding guidelines to maintain consistency across typography, colors, visual assets, and overall art direction. I integrated app interfaces into custom mockups, using AI-assisted visual workflows to help bring product features to life and make the digital experience feel tangible within the ads.

I also refined the sound design, incorporating carefully timed sound effects, audio transitions, and music to support the visual rhythm and strengthen the impact of key moments. Each edit was structured to maintain audience engagement, with intentional pacing, seamless transitions, and a clear visual hierarchy adapted to the fast-moving environment of social media advertising.

The final deliverables included multiple cutdowns optimized for different campaign lengths and placements, allowing the brand to communicate its message across a range of Meta Ads formats while maintaining a consistent visual identity.

Deliverables

Full-length vertical video ad (60+ seconds)

45-second cutdown

30-second cutdown

15-second cutdown

Motion graphics and animated branding elements

App screen integrations and AI-assisted mockups

Sound design, sound effects, and audio transitions

Video editing and pacing optimization for vertical social media ads

Branding consistency across all creative variations This was a particularly meaningful project for me because Embodyment’s mission aligns with my own values. I’m drawn to brands that encourage a more conscious relationship with the body and make space for movement, self-awareness, and personal growth.

As a video editor and motion designer, I love helping purpose-driven brands translate their vision into visual experiences that connect with people. This project brought together the technical side of post-production and motion design with something I care deeply about: helping meaningful ideas reach a wider audience through thoughtful creative work.