Sood

Sood is a specialty coffee located in Madrid, near Retiro's park. This is a full branding project, I created the brand from the scratch, starting with the strategy and their position in the specialty coffee industry to the visual expression of it. They truly appreciate the "hand-process" from sowing to filtering, like art. The tagline that condensed their essence is "The art of daily living", which transmits how much they appreciate small things, like enjoying coffee, having flowers or wearing the clothes that you love. All of this is reflected on their visual construction, an elegant, sensorial, classy and stylish brand.