Foyer: Save the dream of homeownership by Luisa JaraFoyer: Save the dream of homeownership by Luisa Jara

Foyer: Save the dream of homeownership

Portfolio project
Luisa Jara

A fluid journey toward adult milestones

Foyer is a savings platform that helps young Americans put money aside for their first home. I designed the marketing website, a fresh, tech-forward digital home made for a young, diverse generation working toward financial independence. Its message, “More home for more people”, runs through the whole site, with real, varied people in the images, so anyone who dreams of owning a home feels it speaks to them.
In January 2025, Foyer raised $6.2 million in seed funding to expand its platform and help more first-time homebuyers save for their future homes.

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Foyer is a savings platform that helps young Americans put money aside for their first home.

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