NBCUniversal knows the entertainment industry has a large environmental footprint. They also know it has a unique ability to inspire widespread positive change, and with the 2023 launch of their GreenerLight Program, that's exactly what they set out to do across Universal Pictures, Focus Features, and DreamWorks Animation.

THE BRI​​​​​​​EF Make GreenerLight a hub worth visiting: engaging, flexible enough for their team to keep fresh, and able to hold everything from industry-wide engagement to project-level highlights and ongoing news.

With an established logo and colour palette in place, our team focused on condensing content into a natural browsing experience and leaned into contrasting shades with bold, friendly typography to add tension and curiosity to what might otherwise read as corporate material.

I led the build: assembling, styling, and populating componentised layouts from Powster's proprietary platform, then stress-testing the CMS for flexibility and real-world content management. With a heavy reliance on talent imagery and video to create audience familiarity, asset optimisation and compression were a constant focus throughout.

With more time, I'd have prioritised the sustainability of the website itself more explicitly: content infrastructure, accessibility, and media optimisation. Things like maximum permitted file sizes in the CMS and alt text as required fields, built in from the start rather than left to editorial discretion. More client education on the impact of their new platform, and how to make it as much of a force for good as the work it's promoting.

My thinking on all of this has come a long way since; I now know how to suggest things like choice nudging and positive defaults from the outset, and how to frame them as b​​​​​​​enefits, not a bonus.

If you liked this, let me know. And if you're looking to create sustainable & accessible websites, let's chat!

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