This project is ongoing and has a simple objective: make thumbnails that make people click! My approach was to utilise two elements -- one distinct image and one distinct phrase to create intrigue.

The designs you see are based on an image that has one distinct, cultural association paired with a complimentary or contrasting phrase that also has a distinct association.

The results? Before these styles, first two days gained 10-20 views. After, 600-700 views in the first two days! The algorithm is loving them, so watch this space!