Elegant Brand Identity for Wisteria - A Cosmetic Brand

Overview: Wisteria is a refined, nature-inspired cosmetics brand that blends elegance, natural vitality, and luxury. Designed to appeal to individuals who value sophistication and nature in their beauty rituals, the brand reflects calm confidence and holistic beauty.

Objective: Create a complete visual identity that captures Wisteria’s core values of beauty, purity, and refinement — while appealing to its high-end, eco-conscious market.

My Role: Brand Identity Designer

Tools Used: · Adobe Illustrator · Adobe Photoshop · Canva

Approach: The project began with a moodboard and tone exploration focused on elegance, calm, and botanical motifs. I designed a sleek wordmark logo and extracted the "W" for standalone use in icons and packaging. The design language relied on soft earthy tones, minimalism, and clarity — evoking trust and clean beauty.

Outcome: The final brand identity encapsulates Wisteria’s essence with both subtlety and sophistication. From packaging to social media, each element ensures consistency and visual appeal — positioning the brand competitively in the luxury cosmetics space.