The client approached me with a comprehensive CRO (Conversion Rate Optimization) audit that analyzed the entire fitness industry landscape in Australia. This audit included valuable insights into user behavior, market trends, competitor strategies, and key elements that drive conversions within the fitness niche.

Using these insights as the foundation, I began working on a completely new website design for BodyFit, focusing on creating a visually engaging and conversion-focused user experience. My goal was not only to refresh the design but also to strategically incorporate all the essential CRO elements, such as clear CTAs, structured content hierarchy, optimized user flows, and trust-building components, to ensure maximum impact.

Once the Home Page design was finalized and approved, I extended the same strategic approach to the rest of the website. Every page was carefully designed to align with the client’s business objectives, ensuring that the entire site worked cohesively to guide visitors toward taking action.

The final result was a fully redesigned, high-performing website for BodyFit that blended modern aesthetics with data-driven CRO recommendations, setting the brand up for stronger engagement and improved conversions across all pages.