Brand Identity and Packaging - Que Calor!

¡Qué Calor! It’s a carbonated water drink that includes different mixes and variety of fruits, such as: red fruits, watermelon, lemon and ginger, among others more.

This academic final project was meant to create a product and create publicity applying the use of rhetorical figures in advertisements and following the line of the advertising spiral and its stages (pioneer, competitive and retentive).

I wanted my product to be refreshing and healthy, as well as having a good but simple image that would attract the attention of consumers.