North Canadian - Brand Identity / Packaging / Advertising
Jericho Krueger
Brand Designer
Graphic Designer
Packaging Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
NORTH Canadian Brewery Co. is a modern Canadian local brewery shop located in Whistler. Craft beer is about great taste. We brew our small-batch recipes using quality ingredients to create innovative craft beers in many styles. NORTH builds on our history of award-winning beers, with low alcohol, low carbs and low calories. It’s about our artisanal approach that blends big flavour, satisfying aroma and authentic mouthfeel into three styles of beer that you can enjoy anywhere. The overall feel of the packaging and the brand is engaging, fun, modern, simple, easy to read, welcoming and clean. The designs chosen were inspired by the mood board and mind map, designing different types of NORTH flavours with simple, engaging rich colours and a minimalist layout in the bottle can convey our customer's experience that will keep our customers buying our products and coming back again to our shop.
To create a bold and clean logo representing the brand that works with all types of media and prints. To ensure that the fonts and colours are appropriate and easy to read for the customer's view when reading our products and packaging. To design the bottle layout such that minimalism, eye-catching colours, boldness and modernity are showcased.
Since NORTH Canadian Co. was releasing their beer craft in both a can and carton, the packaging needed to be adaptable to each format. The trend elements, bold fonts, and the packaging design itself are clean and minimal to grab the attention of passing consumers. The brand is ready to launch our aroma and authentic mouthfeel into three styles of beer that you can enjoy anywhere.
The ads for NORTH Canadian Co. have the slogan "Taste the Adventure" which describes the mood of the brand. The slogan means, bring your drink and enjoy three styles of beer that you can take anywhere, any time and enjoy our best authentic beer crafted in Canada. The social media feed features a showcase of our new drinks and other elements of the brand while making it recognizable in the modern Canadian beer market.
