It's pretty rare to work with the same person who's able to write a manifesto and ideate on a product name with equal competence. One of Anita's resounding differentiators is her ability to take complex ideas and narratives—with layers that might include societal context or a variety of audience positions for something very early to market—and she finds a way to clarify and speak to each audience, often within the same piece. It can be challenging to find exceptional creative talent with exceptional organizational and follow-through capabilities. I know that when I work with Anita, she will deliver what I asked for when I asked for it, and she will not be overly attached to what she delivers. Instead, she is attached to the best outcomes for the client, which is also pretty rare. – Kelsey Ramsden, CEO
Posted Jun 29, 2023
Objective: express the worldview of women struggling with — and seeking relief from — a lack of sexual desire.
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