dr.blu is an on demand

dr.blu is an on demand mobile automotive care service pioneering doorstep carwash delivery. The identity challenge was to transform an intimidating workshop culture into a friendly, modern mobile service that appeals to urban families and professionals.

Engineered a friendly geometric identity featuring a distinct lowercase logotype, ascending three bubble chemistry cluster, and high visibility fleet livery. The system was optimized for vehicle graphics, uniforms, service app interfaces, and product packaging.

Full case study with collateral breakdown: https://ariamuhammad.pages.dev/cases/DR%20BLU%20-%20CASE%20STUDY/

Open for select brand identity and visual system commissions.