BEKKR is a fly fishing and river expedition equipment brand. The identity challenge was to build a durable mark that performs across harsh outdoor conditions, laser engraved metal, molded foam, and technical apparel.
Engineered a focused visual system featuring a custom logomark, typography hierarchy, and production ready assets. The mark was constructed for high tolerance manufacturing including laser engraving on tackle boxes and packaging.
BEKKR is a fly fishing and river expedition equipment brand. The identity challenge was to build a durable mark that performs across harsh outdoor conditions...