Aluum is a Mexican sustainable property development project that is committed to environmental responsibility and sustainable construction practices. The project is located in the beautiful Riviera Maya, and features stunningly designed modern homes that are built with sustainable materials and construction methods. Aluum is an exclusive gated community that offers its residents a truly unique and luxurious lifestyle.

We wanted to create a brand identity that would embody the sustainable living lifestyle. We wanted the brand to be synonymous with sustainable living practices. The challenge was to give a visual voice to the name and create a mark as a signature expression - an idea that would reflect the brand's timeless personality, arriving at the logo that is simple and modern and would reflect sustainability. The concept involved one all encompassing logo that would stretch across sub-logos for the different areas of the project to retain consistency.