South Coast is a sustainable swimwear brand that creates swimsuits for every body, shape, and size. They create designs that flatter your body and make you feel confident. You can choose from their collections for a trip to the beach or your dream vacation destination!! We wanted to create something luxurious, elegant, and unique. We also decided to use soft, muted blues and pinks for this brand with hints of cream.

Creative Direction

Brand Identity Design

Collateral Design (Print and Packaging)

Social Media Suite