Kim Luague - Brand Identity Design for Coach 🎤

Kim was this successful real estate client who owned her own business. She came to me looking for help to create her brand identity designs that could speak and empower other successful businesswomen and coach them to work through their past traumas. Kim wanted her brand to have neutral colors with a bold pop of color that would reveal her confidence, boldness, and passion.

I researched the target audience and the real estate industry and collaborated with Kim to understand her vision and goals. We worked together to create a brand identity that embodied Kim's message of empowerment and resilience, while still maintaining a professional and approachable look. The final design included a minimalist logo with a bold pop of color, which successfully conveyed Kim's confidence, boldness, and passion. Kim was happy with the end result and felt that the design spoke directly to her target audience.

We worked together to create a color palette that best suit Kim and her vision. Since she normally wears neutrals, I wanted to keep her branding more on the professional, clean, and simple side. Adding the pop of color that was close to neutral was just the thing Kim needed for her brand identity.