Blum Bakery - Brand Identity Design for Bakery 🍪

Blum Bakery is a whimsical and delightful bakery that brings joy to your taste buds with their playful and creative pastries. From their colorful and fluffy cupcakes to their decadent and oozy brownies, every bite is a delicious adventure. The bakery's decor is as delightful as its treats, with bright colors and playful patterns adorning the walls and furniture. Whether you're in the mood for a sweet treat or a fun hangout spot, Blum Bakery is the perfect destination.

My role was the brand identity designer for Blum Bakery. I approached this project with envisioning a playful, colorful, yet delicious brand that is modern and unique. I had selected a bright and happy color combination that represents something sweet and that would trigger the human brain to know this is connected to sweet treats created by a bakery.

The end result was a brand identity that successfully captured the playful, colorful, and delicious nature of Blum Bakery, while also standing out in a competitive industry.

Blum Bakery's design project was a really fun one to complete! I had fun selecting the colors because the palette I created exudes the playful and creative bakery that Blum Bakery is.