Divella Pasta Brand - Visual Identity

Divella Rebrand: A Modern Take on Italian Tradition I led the comprehensive rebranding of Divella, a renowned Italian pasta brand, to blend its rich heritage with a contemporary, minimalist design aesthetic. The project involved redesigning the logo, packaging, and visual identity, focusing on clean typography, vibrant color palettes, and cohesive brand storytelling. My goal was to elevate Divella’s market presence while preserving its authentic Italian roots, creating a refreshed, timeless look that resonates with modern consumers.