Revel Web3 Consumer · Founding Team 2022 — 2024
Cydel Giraudel
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Revel Web3 Consumer · Founding Team 2022 — 2024
A Web3 consumer marketplace, taken from concept to launch.
Founding-team PM for a Web3-adjacent consumer app — translating complex crypto and NFT concepts into consumer-friendly product.
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Context
Digital ownership, community and marketplace experiences.
Close case study —
Key outcomes
◊Grew to a high of 6,000 weekly active users
◊Achieved 57% D1 retention
◊Led a team of 3 designers and 4 engineers from concept through launch
◊Drove a ~27% lift in retention and acquisition through Figma-led UX and wireframing
◊Ran Agile delivery in Linear, A/B testing and metric analysis in Amplitude, and authored product specs in Notion alongside the CEO
◊Helped launch one of the first meaningful NFT marketplace apps in major app stores, with web3 and blockchain compatibility
◊Translated complex crypto and NFT concepts into consumer-friendly experiences
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Posted Aug 20, 2026
Founding-team PM for a Web3 consumer marketplace; translated crypto concepts to consumer UX, launched to ~6,000 weekly users with 57% D1 retention.
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