Fast Food Brand Identity

Posted Jun 1, 2026

The Fat Philly’s is a bold fast-food restaurant brand inspired by rich Philly-style burgers, indulgent street food, and strong visual identity aesthetics. The goal of this project was to create a memorable and impactful logo that reflects the brand’s heavy, flavorful, and energetic personality. The client wanted a Philly-style beef burger concept to be the main visual inspiration behind the logo. Using bold typography, modern composition, and strong brand visuals, I developed a logo identity that feels modern, appetizing, and instantly recognizable. This presentation includes the client reference, final logo design, brand mockups, and client feedback shared during the project process. Designed by Aisha Iftikhar.