Auvers | Brand Identity

Auvers is a brand of socks and tights inspired by the fashion of our grandmothers in the 60's, where stockings, long socks, prints and bright colors stood out in the clothes providing personality. It seeks to reinvent this fashion and bring to the present a new option as an accessory to our outfits.

The brand's personality reflects a fun identity with a nostalgic touch. It is a women's fashion brand of stockings and tights that targets creative people, with a playful spark of youth and the courage to wear what they like.

In this project the goal was to develop a logo and graphic identity for the brand based on the values of the brand and the target audience, reflecting a sweet, elegant and bold identity.

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