Micro-apps for building Brand Awareness

Sachin Soundar

What do you mean build an app to promote another app?

Micro-apps are powerful tools for generating buzz and driving brand awareness. By creating small, targeted apps that solve niche problems, you can provide immediate value to users while subtly introducing them to your larger product or brand.
These lightweight solutions act as a gateway, drawing attention, increasing engagement, and showcasing the broader capabilities of your main offering in a way that's easy, fun, and highly shareable.

What have you got?

There’s no one-size-fits-all formula for making micro-apps go viral, but a successful approach often follows a framework that combines key elements of user experience, social sharing, and marketing. But try mine:

Viral Potential = (Niche Relevance + Immediate Value) x (Ease of Use + Shareability) x (Network Effects)

The app should solve a very specific, relatable problem within the target market. It needs to provide quick wins—whether it’s simplifying a process, solving a pain point, or delivering useful insights—making users feel like they’ve gained something significant in just a few clicks. (the AHA! moment)
The micro-app should be extremely simple to use with a clean UI/UX,(no cascading features). Incorporating built-in social media buttons, referral systems, or fun, shareable outcomes (like custom results, images, or recommendations) can encourage sharing and improve the networking effect.

What have you delivered?

(I am not the primary developer of these apps, I am the product owner from its inception till its launch)

Online Apps

Discord Bots

Notion Templates

Goal OS: AI powered intuitive Notion template
🚀 Launch Offer - Absolutely Free 💖“Dream so big that it scares you” Don’t worry, fellow dreamer. I got you! I was able to make my dreams into a reality with my goal breakdown system and task management. I spent more than a month solid on this template, the background integrations, training the ChatGPT assistant and putting together a hassle free flow to get started. But why?I love managing my life on Notion, just like you. But, it became a hassle to move from one template to another and when a new goal comes into my life, I spend a lot of time just setting up the template. We have to put a stop to the preparatory work and let AI do it for us. With that in mind, let me introduce you to Goal OS: Achieve your big goals, one task at a time with AI-powered precision. This template helps you breakdown & manage your goal, making you one task closer to your dream. Okay I’m in..Awesome! once you complete the purchase, you will get a link. Connect your Notion account through the secured Notion authentication (We don’t take your password homies) and watch the magic happen.What’s on the template?We have a bunch of databases which contains the structure and tasks for you to achieve you goals. Your goal is broken down into Phases -> Tasks -> Objectives. You have the overall picture to the granular view of your tasks.Add or remove AI generated tasks.Connect your Notion Calendar to keep you informed.Manage your task completion with Kanban boards.Track your completion rate on the intuitive chartsUnderstand what skills you are gaining when you complete certain tasks for your goal. Improve on those newly learnt skills with some side quests generated by AI. Got some quirky widgets to keep you motivated!What are you waiting for? Chop chop, we got a lot to do and bring the W home.
http://sachinsoundar.gumroad.com/l/goalos
GameLog: Ultimate Game Tracker Template for Notion
GameLog is a game tracker built for hardcore gamers! Never lose track of your games played and instantly pull up your suggestion for a friend! GameLog contains a library of 1000 most popular Games as of Jan 2023 from IMdb. Built with lots of Features and Views, Hi-res images, carefully designed to have an elevated game tracking experience. You can always host your GameLog on the web and share it to your friends as well! 👌Parameters AvailableStatus : Your current action with Game (Yet to start, Playing, Completed)Genre: Anime genres (eg: Action, Adventure, Mystery)Score: Ratings of Game by IMdbYear: Year at which the game was releasedURL: URL for Game’s IMdb pageYour Rating: Your rating for your favourite titlesYour Gaming Devices: Showcase all the gaming devices which you owned!Views Available✅ Completed list: See all the Games you have completed along with your rating!⬆️ Up next: Pick some game from library and tag them “up next” to keep your self reminded on what to play next.👀 Watching: Don’t lose track of the Game you are currently playing, and always keep an eye out for similar ones.⭐ Your Favs: If you friend asks for a Recommendation, you know where to look for. A collection of your top-rated games.📊 Stats: Keep a score of your games’s played, playing and rated 5 star. 📅 Freebies Widget: A live widget helping you keep updated with the latest freebies from Epic, Steam etc 🎨 Design Packs: Change your GameLog to suit your favourite style/theme (Coming Soon)💲Customer support: Want to learn how to add more Game of your choice using Extensions or Code? HMU
https://sachinsoundar.gumroad.com/l/gamelog

Currently building

AI based game recommendation to help land new users to a gaming marketplace!
AI based game recommendation to help land new users to a gaming marketplace!
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Posted Oct 8, 2024

Led the development of innovative product-led growth apps aimed at enhancing brand awareness acquisition. Drives substantial growth for the main offering.

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