The goal of this project

The goal of this project was to design and develop a user-friendly digital platform that simplifies the ketogenic lifestyle and makes it accessible for beginners while delivering real, measurable health results. I worked on crafting a conversion-focused experience that translates complex nutritional science into an intuitive, easy-to-follow journey. The platform guides users from onboarding to goal achievement through personalized plans, smart tracking, and continuous support. The solution includes a structured onboarding quiz, tailored meal plans, progress tracking, and educational content designed to help users adopt and sustain the keto lifestyle with confidence. Special focus was placed on personalization, usability, and motivation to ensure long-term engagement. The result is a scalable, high-engagement platform that empowers users to lose weight, improve overall health, and build sustainable habits—supported by data-driven insights and a strong community-driven approach.