Vas Consulting Brand Identity

Portfolio project

For VAS Consulting’s branding, we designed a visual identity built from the foundation of three connected modules, symbolizing the firm’s core value — forging strong connections. The modules form a “V,” representing both the company name and the idea of unity between clients, industries, and solutions. This visual identity reflects VAS’s personalized, strategic approach and their role as a bridge between opportunities and results. The primary green palette was chosen to represent growth, stability, and renewal, reinforcing VAS’s mission to create sustainable, results-driven solutions for their clients. Drawing inspiration from New York’s unique character — its blend of architectural grandeur, pockets of nature, neighborhood charm, and the constant movement of its subway network — the design reflects the city’s role as a living network of connections.