Branding for Ready-To-Cook Gravies

Currygram, a new entrant in the FMCG sector specializing in ready-to-cook gravies, tasked me with developing their brand voice. Targeting college students and young professionals navigating life in new cities, I crafted a tone that is both fun and relatable, while also conveying a sense of warmth and empowerment. This youthful and encouraging voice positions Currygram as a solution for independent living, distinct from food delivery services like Zomato and Swiggy.