A case study on building a crypto investment platform designed for accessibility, trust, and cultural relevance in the Indian market, while simplifying crypto savings and investment for retail users.

In the era of booming digital currencies and a myriad of cryptocurrency-based fintech apps, standing out and gaining customer trust is a common challenge. Yet, for a new brand offering a new technology, this challenge becomes unique. Our task was more than designing an app; it was about visually communicating key values, benefits, convenience, and above all, trustworthiness.

A case study on building a crypto investment platform designed for accessibility, trust, and cultural relevance in the Indian market, while simplifying crypto savings and investment for retail users.

A case study on building a crypto investment platform designed for accessibility, trust, and cultural relevance in the Indian market, while simplifying crypto savings and investment for retail users.

A case study on building a crypto investment platform designed for accessibility, trust, and cultural relevance in the Indian market, while simplifying crypto savings and investment for retail users.

A case study on building a crypto investment platform designed for accessibility, trust, and cultural relevance in the Indian market, while simplifying crypto savings and investment for retail users.

India is experiencing a surge in crypto adoption, with a significant number of users between 30-50 years old seeking user-friendly and trusted platforms. Our challenge was to build a fresh, user-friendly app, MoonFin, that caters specifically to the needs and preferences of this demographic within the Indian market while addressing the inherent risks associated with cryptocurrency investments. We aimed to simplify crypto savings and investment for retail consumers without requiring them to understand the complex mechanics of blockchain technology.

India is experiencing a surge in crypto adoption, with a significant number of users between 30-50 years old seeking user-friendly and trusted platforms. Our challenge was to build a fresh, user-friendly app, MoonFin, that caters specifically to the needs and preferences of this demographic within the Indian market while addressing the inherent risks associated with cryptocurrency investments. We aimed to simplify crypto savings and investment for retail consumers without requiring them to understand the complex mechanics of blockchain technology.

India is experiencing a surge in crypto adoption, with a significant number of users between 30-50 years old seeking user-friendly and trusted platforms. Our challenge was to build a fresh, user-friendly app, MoonFin, that caters specifically to the needs and preferences of this demographic within the Indian market while addressing the inherent risks associated with cryptocurrency investments. We aimed to simplify crypto savings and investment for retail consumers without requiring them to understand the complex mechanics of blockchain technology.

India is experiencing a surge in crypto adoption, with a significant number of users between 30-50 years old seeking user-friendly and trusted platforms.

Our challenge was to build a fresh, user-friendly app, MoonFin, that caters specifically to the needs and preferences of this demographic within the Indian market while addressing the inherent risks associated with cryptocurrency investments. We aimed to simplify crypto savings and investment for retail consumers without requiring them to understand the complex mechanics of blockchain technology.

India is experiencing a surge in crypto adoption, with a significant number of users between 30-50 years old seeking user-friendly and trusted platforms. Our challenge was to build a fresh, user-friendly app, MoonFin, that caters specifically to the needs and preferences of this demographic within the Indian market while addressing the inherent risks associated with cryptocurrency investments. We aimed to simplify crypto savings and investment for retail consumers without requiring them to understand the complex mechanics of blockchain technology.

India is experiencing a surge in crypto adoption, with a significant number of users between 30-50 years old seeking user-friendly and trusted platforms.

Our challenge was to build a fresh, user-friendly app, MoonFin, that caters specifically to the needs and preferences of this demographic within the Indian market while addressing the inherent risks associated with cryptocurrency investments. We aimed to simplify crypto savings and investment for retail consumers without requiring them to understand the complex mechanics of blockchain technology.

Understanding the current market with a comprehensive competitive analysis helped us gain insights into market positioning and strategies. It gave us insights on the emerging competitors that shape the landscape and helped us in informed decision-making.

Understanding the current market with a comprehensive competitive analysis

helped us gain insights into market positioning and strategies. It gave us insights on the emerging competitors that shape the landscape and helped us in informed decision-making.

Understanding the current market with a comprehensive competitive analysis helped us gain insights into market positioning and strategies. It gave us insights on the emerging competitors that shape the landscape and helped us in informed decision-making.

India is experiencing a surge in crypto adoption, with a significant number of users between 30-50 years old seeking user-friendly and trusted platforms.

Our challenge was to build a fresh, user-friendly app, MoonFin, that caters specifically to the needs and preferences of this demographic within the Indian market while addressing the inherent risks associated with cryptocurrency investments. We aimed to simplify crypto savings and investment for retail consumers without requiring them to understand the complex mechanics of blockchain technology.

Understanding the current market with a comprehensive competitive analysis helped us gain insights into market positioning and strategies. It gave us insights on the emerging competitors that shape the landscape and helped us in informed decision-making.

India is experiencing a surge in crypto adoption, with a significant number of users between 30-50 years old seeking user-friendly and trusted platforms.

Our challenge was to build a fresh, user-friendly app, MoonFin, that caters specifically to the needs and preferences of this demographic within the Indian market while addressing the inherent risks associated with cryptocurrency investments. We aimed to simplify crypto savings and investment for retail consumers without requiring them to understand the complex mechanics of blockchain technology.

We conducted extensive user research in India to understand the needs, motivations, and anxieties of potential crypto investors between 30-50 years old. Through empathy mapping, we uncovered a common desire for simplicity, clarity, security, and culturally relevant features. We developed three personas representing a 'Curious Investor,' an 'Experienced Trader,' and a 'Tech-Savvy Investor,' highlighting their unique goals, motivations, and pain points within the Indian context. Our research highlighted a key concern: a fear of losing money due to potential risks associated with cryptocurrency investments. Additionally, we found a strong desire for a user-friendly platform that simplifies the process of investing in crypto and unlocks attractive returns.

We conducted extensive user research in India to understand the needs, motivations, and anxieties of potential crypto investors between 30-50 years old. Through empathy mapping, we uncovered a common desire for simplicity, clarity, security, and culturally relevant features. We developed three personas representing a 'Curious Investor,' an 'Experienced Trader,' and a 'Tech-Savvy Investor,' highlighting their unique goals, motivations, and pain points within the Indian context. Our research highlighted a key concern: a fear of losing money due to potential risks associated with cryptocurrency investments. Additionally, we found a strong desire for a user-friendly platform that simplifies the process of investing in crypto and unlocks attractive returns.

We conducted extensive user research in India to understand the needs, motivations, and anxieties of potential crypto investors between 30-50 years old. Through empathy mapping, we uncovered a common desire for simplicity, clarity, security, and culturally relevant features. We developed three personas representing a 'Curious Investor,' an 'Experienced Trader,' and a 'Tech-Savvy Investor,' highlighting their unique goals, motivations, and pain points within the Indian context. Our research highlighted a key concern: a fear of losing money due to potential risks associated with cryptocurrency investments. Additionally, we found a strong desire for a user-friendly platform that simplifies the process of investing in crypto and unlocks attractive returns.

India is experiencing a surge in crypto adoption, with a significant number of users between 30-50 years old seeking user-friendly and trusted platforms.

Our challenge was to build a fresh, user-friendly app, MoonFin, that caters specifically to the needs and preferences of this demographic within the Indian market while addressing the inherent risks associated with cryptocurrency investments. We aimed to simplify crypto savings and investment for retail consumers without requiring them to understand the complex mechanics of blockchain technology.

We conducted extensive user research in India to understand the needs, motivations, and anxieties of potential crypto investors between 30-50 years old. Through empathy mapping, we uncovered a common desire for simplicity, clarity, security, and culturally relevant features. We developed three personas representing a 'Curious Investor,' an 'Experienced Trader,' and a 'Tech-Savvy Investor,' highlighting their unique goals, motivations, and pain points within the Indian context. Our research highlighted a key concern: a fear of losing money due to potential risks associated with cryptocurrency investments. Additionally, we found a strong desire for a user-friendly platform that simplifies the process of investing in crypto and unlocks attractive returns.

We leveraged the Jobs to be Done framework to create a more effective and user-friendly app. By identifying the specific tasks that users want our app to accomplish, we ensured MoonFin meets their needs and solves their problems, enhancing the user experience and addressing their concerns.

We leveraged the Jobs to be Done framework to create a more effective and user-friendly app. By identifying the specific tasks that users want our app to accomplish, we ensured MoonFin meets their needs and solves their problems, enhancing the user experience and addressing their concerns.

We leveraged the Jobs to be Done framework to create a more effective and user-friendly app. By identifying the specific tasks that users want our app to accomplish, we ensured MoonFin meets their needs and solves their problems, enhancing the user experience and addressing their concerns.

India is experiencing a surge in crypto adoption, with a significant number of users between 30-50 years old seeking user-friendly and trusted platforms.

Our challenge was to build a fresh, user-friendly app, MoonFin, that caters specifically to the needs and preferences of this demographic within the Indian market while addressing the inherent risks associated with cryptocurrency investments. We aimed to simplify crypto savings and investment for retail consumers without requiring them to understand the complex mechanics of blockchain technology.

We leveraged the Jobs to be Done framework to create a more effective and user-friendly app. By identifying the specific tasks that users want our app to accomplish, we ensured MoonFin meets their needs and solves their problems, enhancing the user experience and addressing their concerns.

We leveraged the Jobs to be Done framework to create a more effective and user-friendly app. By identifying the specific tasks that users want our app to accomplish, we ensured MoonFin meets their needs and solves their problems, enhancing the user experience and addressing their concerns.