NANA STEAKDÖNER: A Futuristic 360° Visual Identity by Hamza AshrafNANA STEAKDÖNER: A Futuristic 360° Visual Identity by Hamza Ashraf

NANA STEAKDÖNER: A Futuristic 360° Visual Identity

Hamza Ashraf

Brand Designer

Graphic Designer

Art Director

Creative Strategist

Editorial Designer

Adobe Illustrator

Adobe Photoshop

Figma

The Vision: Redefining the Street Food Experience

NANA STEAKDÖNER is a bold, fast-paced food truck franchise based in Hamburg, Germany. The brand focuses on serving premium grilled steak, döner, and high-end fast food with a futuristic twist. Built on urban energy and grill mastery, the identity blends a modern, masculine vibe with quick-service efficiency—bringing high-quality flavors to the streets with style and speed.

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Posted Aug 12, 2026

NANA STEAKDÖNER is a premium fast-casual franchise based in Hamburg, Germany, specializing in 100% high-quality steak meat. My objective was to create a visual ecosystem that bridges the gap between traditional grill mastery and a futuristic, urban dining experience. By implementing a scalable design system, I developed everything from the core identity and digital menu boards to staff apparel and outdoor marketing collateral. Key Features • The Visual Mark: A dynamic, orbital logo designed to reflect 360° holistic service and brand authority. • Atmospheric Menu Systems: A cosmic, galaxy-themed visual language for digital menu boards, optimized for high-energy environments and appetite appeal. • Brand Guidelines & Apparel: Clean, masculine staff uniforms and a consistent color palette of Deep Purple and Silver Grey to ensure professional unity. • Spatial Branding: Strategic outdoor banners and OOH (Out-of-Home) marketing assets designed for maximum visibility in urban Hamburg.

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