Developed and executed comprehensive social media strategies for the app's Instagram and TikTok accounts

Created daily engaging and visually compelling content tailored to each platform, including graphics, videos, and user-generated content.

Managed day-to-day activities on Instagram and TikTok, including content scheduling, community management, and influencer collaborations.

Monitored key performance metrics using analytics tools to track progress and optimize content strategy for maximum reach and impact.

Collaborated cross-functionally with marketing, design, and product teams to align social media efforts with overall brand objectives and product launches.

Stayed up-to-date with emerging trends and best practices in social media marketing to drive innovation and maintain competitive edge.

Social media management

Content creation

Community engagement

Data analysis

Campaign management

Influencer marketing

Strategic planning

Adobe Creative Suite

Analytics tools (e.g., Google Analytics, Hootsuite Analytics)

Trend analysis and forecasting