Logo and Visual Identity design

Seyieffraim is a faith-driven personal brand led by Seyi Effraim — a “Kingdom Builder, Culture Shifter, and Empowerer of Purpose.” The goal of this project was to develop a distinct, modern, and feminine brand identity that communicates her calling, message, and presence with visual clarity and confidence.

Seyi did not have an existing logo or visual identity. As her brand evolved into a global faith and leadership platform, she needed a consistent visual system that would:

Reflect her bold yet soft personality.

Appeal to women of faith and purpose.

Align with her message of empowerment and transformation.

Be flexible across digital and print platforms.

I began with a detailed brand questionnaire to understand Seyi’s values, audience, and aspirations. Key takeaways included:

Tone: Modern, feminine, and confident.

Visual Direction: Soft yet strong - a balance of pastel hues and bold typography.

Mood: Warm, empowering, and faith-centered.

Logo Preference: Wordmark - timeless, elegant, and easy to recognize.

I also reviewed comparable faith-based personal brands (e.g., Sarah Jakes Roberts) to identify visual gaps and opportunities for differentiation.

The final identity system communicates faith, femininity, and purpose through a sophisticated and modern visual language.

Logo: A refined wordmark that embodies confidence and grace.

Color Palette: Purple, beige, and neutrals, inviting yet powerful.

Typography: A modern serif for titles and a clean sans-serif for supporting text.

Brand Collateral: Business cards, letterhead, and social media templates that maintain visual harmony and consistency.