I will demonstrate my design proficiency through creating multiple designs for a small business.
I was tasked with creating multiple designs, including three advertisements and a one-pager, for Quext, a company that specializes in cutting-edge technologies for multifamily environments. I was provided with specific dimensions, colors, and text, but had full creative freedom. I began by conducting research on what makes an ad effective. I aimed to ensure that each ad was visually appealing, easy to comprehend, and straight to the point. Afterward, I analyzed Quext's website and social media posts to determine the appropriate style. I loved the playful doodles on their website and drew inspiration from them. Then, I carefully reviewed the text for each asset and established a clear hierarchy for the typography. I decided that it's best to maintain a consistent look across all assets to make it easier for people to identify the company. To achieve a cohesive outcome, I created sketches of designs and layouts for each asset that would make them all look like they belong together.
