Here's Why Your Perfect Product Is Not Enough

You’ve created your thing. Now more of the right people need to see it. Here’s the marketing move you should make.

Well done, you did it.

You’ve created the marvelous product you want to share with the world. 

You put your blood, sweat, and tears into creating something for others to enjoy, use, and be just as passionate about as you are.

Now it’s time to put it out there and share it with the rest of the world.

You have every conversation, got your website set up, and maybe you got a couple of social media pages with a few pics showing off your stuff.

All you need now is to be the best spokesperson for your thing and the crowd will come flocking in no time. All you need is a good product and a little bit of patience, right?

Sorry to break it to you, but that’s not gonna cut it for the times that we’re in.

We live in a saturated digital market fighting for the attention of every soul you think would benefit from the masterpiece you made. 

Another reality is that you’re gonna have to get your hands dirty and delve into some new lessons on how to keep your brand adaptable to marketing trends and changes.

I know it’s daunting. All the changes. 

The quickening evolution of technology and how it’s changing the business world. And you’re probably concerned whether your brand is going to sink to the bottom of the sea of unheard golden products. 

The fear is real. 

But what’s also real is your ability to easily learn how to keep your brand steady on the surface of all things marketing with minimal effort. 

If you’re a small business owner passionate about your creations but with a mind that’s kinda fuzzy when it comes to marketing, especially artificial intelligence marketing … this post is for you. 

Business leaders know that marketing is essential for success. 

It helps introduce prospects to your products and services, build customer loyalty, and keep you top-of-mind with current and future customers. 

To leverage the power of marketing, it’s important to understand how all the pieces of the process work together, implement them in a way that suits your unique business needs, and ultimately generate revenue to live off of what you love. 

But we both know that it's easier said than done.

The challenge of finding the time and the right people to implement these marketing strategies is exactly what is stopping 60% of small businesses from growing.

That’s a lot. 

This is the very challenge that artificial intelligence in business is trying to solve in the marketing industry with machine learning algorithms. So far it seems to be working.

And it can work for you too. 

You’ve been hearing all the buzz -  AI this and AI that, but are you still unsure of what exactly this is all about and what it can do for you? 

Don’t worry, you’re not alone.

Let’s break it down.

At its core, artificial intelligence is a data science, where computer programs are created based on this data to solve problems. 

With the success AI has been having with problem-solving in business operations with different machine learning models, it’s managed to inject its relevance into every existing industry, including marketing. 

The objective of AI is to relieve most, if not all of your marketing pains.

According to this report from Unbounce, 31% of small businesses are already using AI to support their marketing, while 63% report that they are interested in using AI.

Clearly, the small business community is becoming privy to all the benefits there are to gain with adding AI to their marketing strategy.

Well to start with, the options for AI systems are endless. 

And the thought of having to learn new software to keep your business afloat can be overwhelming. 

Luckily, you don’t have to be a machine learning scientist to succeed in the age of AI.

New tools like Optimatik make it easy for small business owners to market their products with personalization and little effort. 

Imagine an influx of like-minded people flocking into your inbox because they saw the eye-catching ads for your store that you generated in seconds with little effort and without design or tech experience. 

You work hard on your product, and technology works harder to show it off. 

This is the goal of generative AI. 

There’s no doubt that AI can help you maximize your productivity and output. There are tools for every aspect of business options from marketing to human resources. 

But to make the most of AI marketing, you need to choose the right tools that work in alignment with your unique business processes.

You should start with a personal assessment. Ask yourself some of these questions:

How prepared do I feel for an AI future?

What are the biggest pain points running my business that I wish could be automated?

Do I use any AI tools now? Why or why not?

How can I use these applications to execute my current marketing strategy?

Can I benefit from a better business data collection system?

How can AI help me develop business strategies and respond faster than my competitors?

What does success look like for my business?

Taking time to honestly assess just how beneficial AI can be for your business will be worth so much more than making misguided decisions in the midst of all the AI hype. 

The goal of AI is to help you do your job better. To harness the power of AI in your favor, you need to thoroughly understand how to make it work for you.

That’s how you share your perfect product with the world - with a personalized AI marketing strategy that makes your job easier and your passion stronger.