Crafting Compelling Copy for Digital Ad Campaigns
Parthiv Dewan
Increased engagement on Youtube for the Timeout Dubai account by 20%. My duties extended to content creation and management, competitive intelligence and working with the editorial team in user-targeted content that converts.
Developed multi-format social content, including video and podcasts for a series of Tier 1 media titles, to build online affinity with today’s digitally connected consumers.
Created YouTube videos and social media content to engage database audience and communities that led to an all-time high -4x the average views.
Managed strategic planning and execution of integrated social media marketing campaigns, including international product launches, and large-scale events (House of Bazaar, GQ ME launch, Esquire Man of the Year)
Integrated programs included podcast structuring, community management, social application development, live-streaming video, and influencer outreach
Key Clients: Harper’s Bazaar Arabia, GQ Middle East, Time Out Dubai, Arabian Business Esquire Middle East, Architectural Digest, Villa 88, Cosmopolitan Middle East Spinney’s, Conde Nast Traveller
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Posted Mar 3, 2024
Created engaging and persuasive copy for multiple digital ad campaigns, resulting in a 30% increase in click-through rates.
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