Restaurant Branding

Overview- Main Street Breakfast is located in a small town in northern Minnesota, known for its classic American style food and friendly dining experience. The restaurant didn't have a logo design or consistent branding, and I was tasked with creating four logo variations.

My Role- As the head designer of this project, I worked through multiple rounds of ideation, sketching, and revisions to come up with four different variations of logos based off of the same brand identity.

Results- I was able to create four different stand alone logo marks and a brand identity that are centered around the core values of the business. I gained a better understanding of how to navigate the ideation process, as well as exercising my ability to further develop ideas based off of client feedback.