What if a product ad
Piyush saini
What if a product ad could sell the feeling before selling the product?
Created this spec campaign for NOVA, a fictional sleep-earbuds brand.
No talking head. No generic UGC.
Just a simple story:
noise → restless nights → NOVA → silence → better sleep.
Concept, storyboard, art direction & final ad built from scratch.
Available for product ad work.
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Posted Sep 25, 2026
What if a product ad could sell the feeling before selling the product? Created this spec campaign for NOVA, a fictional sleep-earbuds brand. No talking head...
