HIE Agency Website Development

Hritwik

Hritwik Tripathi

New Agency Website Launch – hie.agency

Project Overview

We built hie.agency from scratch as a clean, conversion-focused agency website designed to showcase credibility, streamline client booking, and maintain thought leadership—all without the overhead of managing separate content platforms.

The Challenge

As a lean AI automation agency, we needed a digital presence that could:
Demonstrate expertise through real client work (case studies)
Enable instant meeting bookings without friction or email back-and-forth
Publish insights and build SEO authority without maintaining a custom CMS
Keep the site lightweight, fast, and easy to update

The Solution

We designed a minimal 4-section architecture using modern web tools, prioritizing speed and user intent at every click.
Structure & Features:
Main Page
Hero section with a clear value proposition for AI automation clients
Direct CTA: "Book a Call" button linking to Cal.com scheduling
Fast-loading, mobile-optimized layout built for conversions
Case Studies Tab
Dedicated page featuring project narratives with challenge-solution-impact format
Each case study includes quantitative results, client testimonials, and visual proof
Designed to build trust and showcase domain expertise in AI automation
Cal.com Booking Link
Embedded Cal.com widget enables visitors to book discovery calls in two clicks
No redirects or external pages—scheduling happens inline, keeping users engaged on-site
Automated confirmation emails and calendar sync reduce administrative overhead
Blog Page (Medium RSS Integration)
Dynamically pulls published articles from your Medium profile using RSS feeds
No manual content uploads—publish on Medium, and the blog auto-updates on hie.agency
Maintains SEO value while leveraging Medium's distribution network for reach

Technical Implementation

The site was built using Lovable (formerly GPT Engineer), enabling rapid prototyping and deployment. Medium RSS integration was accomplished by adding /feed/ to the Medium profile URL and embedding it using lightweight RSS parsing tools.
Cal.com integration used a simple embedded snippet, customized to match the site's branding and placed strategically on the homepage and case study pages to maximize booking conversions.

Impact & Results

Faster time-to-launch: Built and deployed in under two weeks using no-code/low-code tools
Increased booking rate: Inline Cal.com scheduling reduced drop-off and eliminated scheduling friction
Automated content flow: Medium RSS feed keeps the blog section fresh without manual updates
Improved credibility: Case study page establishes authority and social proof for cold outreach campaigns

Stack

Lovable (GPT Engineer) - Cal.com API - Medium RSS Feeds - TailwindCSS - Netlify Hosting
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Posted Sep 1, 2025

Developed a fast, modern portfolio site for HIE Agency with Next, Vite, TS, Tailwind & shadcn-ui optimized for SEO, performance & lead conversions.