Lucra Arcade Times Square Billboard Motion Design

Lucra Arcade Times Square Billboard was created to translate the app's arcade gameplay, rewards system, and mobile-first experience into a large format outdoor motion piece. I executed the videos end-to-end to create a billboard-safe spot that could read quickly in a high traffic environment while still feeling energetic, polished, and on brand The final direction uses a neon arcade world, bold reward focused messaging, animated app visuals, and fast, readable typography to communicate the core value of Lucra Arcade.

Times Square billboard motion concept, built around high-impact arcade visuals, fast-read copy, animated phone UI, and a clean CTA end-card

AI-driven commercial concept exploring a more comedic live-action direction for Lucra Arcade. This alternate direction was developed to show how Lucra Arcade could extend beyond traditional motion graphics into a more cinematic, character-led campaign format using AI assisted production, live-action framing, comedic timing, and brand-world storytelling.