Amar Development's Brand and Digital Transformation

Amar Developments is a Canadian community developer that builds communities that make people feel at home.

Design a visual identity system for Amar Developments that can be utilized across various platforms, both digital and print, aiding them in establishing their identity to their customers.

Designed Amar Development's visual identity, which encompassed a logo and brand style guidelines. Subsequently, we constructed a captivating website*, enabling their customers to connect and learn about their ongoing and upcoming projects.

We initiated the process by engaging in discussions with Amar Developments regarding their brand's target audience and primary competitors. They also provided insights into their business's requirements and objectives for their customers.

Following this initial research and discussion, we started developing several mood boards to help guide the design in future phases of this project. Through Amar Development's feedback, we achieved clarity in defining the brand's appearance, voice, and behavior.

Subsequently, we began crafting initial logo concepts. Multiple hand-drawn sketches were created, followed by the refinement of the most promising ideas into black-and-white digital renditions for client presentations.

The concept was iteratively refined to align with the client's preferences within the established revision rounds. Ensuring the logo's professionalism and scalability across diverse applications and sizes was a key consideration throughout the process.

To ensure brand consistency across all platforms, we crafted a Brand Style Guide that lays down fundamental guidelines for the final logo. This guide will play a pivotal role in ensuring uniform treatment of the identity system by all designers, marketers, and staff involved in creating branded materials.

Logo Usage

Logo Usage Restrictions

Typography Standards

Color Palette Standards

Additionally, we designed a stationery package to aid Amar Developments in kickstarting the marketing of their new brand, including:

Business Cards

Letterheads

Envelopes

Crafting delightful user experiences is a challenging task. I partnered with another UX/UI Designer to enhance and refine the user experience for Amar Development.

We collaborated with Amar Developments's team to establish a robust foundation for the new website by defining its scope, streamlining content, and creating a site map. This blueprint served as our roadmap for the project.

Subsequently, we focused on crafting wireframes for each site map-defined page. These wireframes acted as architectural guides, ensuring a cohesive and functional user experience.

The approved user interface designs were handed over to be translated into a fully operational website. We also offered assistance to ensure a flawless user journey on the website.