Mixed Up Co - Packaging on Behance

Mixed Up Drinks Co. is a renowned player in the alcoholic beverages sector, but now they aim to revamp their image for their fresh non-alcoholic line.

They sought a design that breaks conventions in the industry and enhances their chances of standing out on store shelves. Their competition includes well-established brands like Fentimans, Fever-Tree, and Belvoir Fruit Farms.

The task entailed creating three distinct packaging designs for their three new products:

- Gin & Tonic

- Aperol Spritz

- Mojito