Website Redesign for ASM

Project overview ASM is a sheet metal manufacturing company that produces from small decorative parts to huge structures of bridges and metro stations. By creating a website I show users the value and professionalism of the company through projects and portfolio.

🟥 Problems - Website is content-heavy and itʼs hard for new users to understand what the company does - Website design didnʼt allow to implement SEO best practices - Lack of clear Calls to Action 🟩 Solution - I used visuals. Incorporated visuals into the content to help explain it better. Focused on a few key content pieces that pull more weight rather than a lot of lengthy text to "convince" users - I solve this issue by using the right keywords, titles, and descriptions, optimized website for search engines - I selected one call to action that persisted as the user navigates from page to page, and styled them consistently